How many visions can a company have in its plan? Admittedly, there is a gray area where common sense and a rule of thumb must apply. Usually a company has a single vision, which eliminates confusion, provides direction, and promotes stability. The case for a single vision can be successfully argued, but there are exceptions. Corporations or companies with large divisions may have multiple visions as long as they nestle together as supporting visions. Saturn probably has a different vision statement from General Motors. Chrysler’s automotive division may have a different vision from the division that builds tanks for the U.S. military. Corporations with diverse businesses may have multiple visions as long as they converge at the higher level.
A strategic business unit or company within a corporation cannot have a vision that carries it in a direction different from the core vision. If your situation necessitates multiple visions make sure they are in alignment or agreement. In conclusion, the vision must start at the top and be strategically placed. It must be communicated in the form of a vision statement to every last person in the system. Management teams at every level must be held accountable for putting the vision into operational terms at their level. Finally, the vision is too important for you to fool around with by establishing committees and focus groups to develop, discuss, and argue. Demonstrate leadership and act like a fully functional manager. Take responsibility for establishing and communicating your vision statement. After all, it really is your job.